Zehra Shireen, the visionary behind She & Me Jutti Store, has seamlessly blended tradition and modernity to create a brand that transcends mere fashion. From humble beginnings with a capital investment of Rs. 15 lakhs, She & Me has rapidly grown into a thriving business with an annual turnover exceeding Rs. 60 lakhs. At 40 years old, Zehra embarked on her entrepreneurial journey, driven by a desire to break social norms, inspire resilience, and celebrate the indomitable spirit of women.
Incepted on September 9, 2021, She & Me Jutti Store has quickly risen to prominence, setting higher standards in the women’s fashion industry. With a commitment to excellence and a dedication to providing top-notch customer service, Zehra’s business has left an indelible mark on both the market and society.
She & Me isn’t just a footwear destination; it’s a celebration of diversity within families. Offering a diverse range of styles, from Punjabi and Rajasthani to designer, floral, mirror, and more, the store caters to every taste and occasion. Zehra’s keen understanding of her target audience and meticulous market research have been instrumental in identifying and seizing the opportunity in the market.
The fusion of tradition and modernity is the USP of She & Me. Each jutti embodies the essence of a journey—a fusion of tradition and modernity, just like the women it aims to inspire. From personalized shopping experiences to attention to detail in foot measurements, She & Me ensures that every customer feels valued and celebrated.
Despite the initial struggles and challenges, Zehra remained undeterred. From budgeting and managing finances to finding the right work-life balance, she navigated through the hurdles with resilience and determination. Her transition from a homemaker to an entrepreneur serves as an inspiration to women aspiring to venture into business.
Continuous learning has been a cornerstone of Zehra’s entrepreneurial journey. She emphasizes the importance of staying updated and trying innovative approaches to attract customers. Her advice to budding entrepreneurs is to be confident, believe in themselves, and trust the process without rushing.
In recognition of its excellence, She & Me Jutti Store received the Blindwink – India Achievers Awards 2023 for the Best Artistic Handcrafted Jutti brand from South India. However, for Zehra, this is just the beginning of an exciting journey ahead.
As She & Me looks towards the future, the prospects are incredibly promising. With a strong foundation, a diverse range of styles, and a growing positive response from customers, the brand is poised for further growth and expansion. By expanding its online presence and considering additional physical stores, She & Me aims to widen its reach and tap into a broader market.
The success story of She & Me Jutti Store is a testament to the power of resilience, determination, and the relentless pursuit of one’s dreams. Zehra Shireen’s entrepreneurial journey serves as an inspiration to women everywhere, proving that with dedication and hard work, anything is possible.
