In the bustling city of New Delhi, where time is always short and convenience is paramount, one entrepreneur has redefined how people access food and beverages. Meet Vivek Goswami, the visionary behind Unicorn Vending, a tech-driven automated retail company that has rapidly grown to become a leader in the Indian vending industry.
Founded in 2023, Unicorn Vending emerged from Vivek’s observation of a glaring gap in workplaces and public areas—lack of reliable, healthy, and accessible food options. “Everywhere I went, I saw people relying on unhealthy snacks or skipping meals altogether because there were no better options,” Vivek recalls. “I realized there was a way to combine convenience, technology, and health to solve this problem.” With a starting capital of just ₹10 lakh, he embarked on what would soon become a game-changing journey.
Today, Unicorn operates 120+ vending machines across corporates, public institutions, and high-traffic locations, offering everything from nutritious snacks to refreshing beverages—all available at the tap of a button. What sets Unicorn apart is its technology-driven approach. Each machine is equipped with real-time inventory tracking, cashless payment systems, and contactless access, ensuring efficiency, hygiene, and customer satisfaction.
The impact of Unicorn Vending extends beyond mere convenience. By curating healthy, branded products, the company actively promotes better eating habits. Additionally, it supports local suppliers, providing them with a reliable platform to reach a wider audience, and generates employment opportunities in logistics, operations, and machine maintenance. “We are not just selling snacks; we’re building a healthier ecosystem,” says Vivek.
But success didn’t come without challenges. Convincing corporates and institutions to adopt automated retail solutions required persistence and trust-building. Managing logistics across diverse locations tested operational capabilities. “There were moments of doubt,” Vivek admits, “but focusing on long-term relationships, customer trust, and continuous improvement helped us overcome every hurdle.”
Recognition soon followed. Unicorn Vending was awarded the Blindwink National Business Award in 2025 and listed among the Top 10 Innovative Retail Startups of 2024. These accolades validate Vivek’s belief that innovation and purpose can create lasting impact.
Looking ahead, Unicorn plans to expand pan-India, introduce AI-powered personalized product recommendations, and eventually explore international markets. For Vivek, this is just the beginning. “Our vision is to make healthy, quality food available to anyone, anywhere, anytime,” he emphasizes.
His advice to aspiring entrepreneurs? “Solve a real problem, stay patient, and never compromise on customer trust. Success isn’t a sprint—it’s a marathon.”
Website : https://unicornvending.in/
