In a major boost to the Middle East’s growing quick commerce sector, Saudi-based delivery startup Ninja has raised $250 million in a fresh funding round, pushing its valuation past the coveted $1 billion mark and officially achieving unicorn status. The funding round saw participation from both regional and global investors, highlighting the growing interest in the Middle East’s digital commerce landscape.
Founded in Riyadh, Ninja has quickly emerged as a market leader in the ultra-fast delivery space, offering on-demand grocery and daily essential services across Saudi Arabia, Bahrain, Qatar, and Kuwait. The company’s rapid ascent underscores the booming demand for convenience-based services in the GCC region, particularly in densely populated urban centers where consumers increasingly seek instant delivery solutions.
Expansion and Operational Excellence
Ninja’s operational model focuses on speed, efficiency, and reliability, with an average delivery time of under 20 minutes. The startup leverages a network of strategically located micro-fulfillment centers combined with cutting-edge logistics technology to fulfill customer orders at lightning speed.
With the newly raised $250 million, Ninja plans to expand its footprint within the GCC and explore new markets across the Middle East and North Africa (MENA) region. The funds will also be used to invest in AI-driven logistics optimization, fleet expansion, and enhanced customer experience.
“We’re incredibly proud to hit unicorn status, but this is just the beginning,” said Ninja’s CEO and co-founder. “This funding enables us to deepen our presence in the region and further redefine what fast delivery means for everyday essentials.”
Rising Demand for Quick Commerce in the GCC
The quick commerce (q-commerce) model, characterized by ultra-fast delivery of groceries and everyday items, has seen explosive growth globally—and the GCC region is no exception. Busy urban lifestyles, increasing smartphone penetration, and a young, tech-savvy population are driving demand for seamless and rapid online shopping experiences.
Ninja’s success is a testament to this rising trend. The startup’s hyperlocal approach, focus on customer satisfaction, and use of real-time analytics have given it a competitive edge in an increasingly crowded market.
Investors Bet Big on Logistics Innovation
This latest funding round reflects strong investor confidence in the scalability and sustainability of Ninja’s business model. Leading venture capital firms, regional conglomerates, and global institutional investors participated in the round, making it one of the largest investments in a Saudi tech startup to date.
According to market analysts, Ninja’s success story is likely to inspire a new wave of investment in the region’s digital infrastructure and logistics sectors.
Looking Ahead
As Ninja continues its upward trajectory, the company is poised to become a key player in the transformation of the MENA retail and logistics landscape. Its unicorn status not only validates its innovative approach but also signals the immense potential of quick commerce in the Gulf region.
With the backing of substantial funding and a strong market presence, Ninja is well-positioned to set new benchmarks in ultra-fast, reliable delivery services across the Middle East.
