In July 2018, Mirshad P.M embarked on an entrepreneurial journey by founding Simora Controls, a company dedicated to providing comprehensive building management solutions across Kerala and Karnataka. Drawing on his vast experience as a Senior Sales Marketing Head at Johnson Controls in the Middle East, Mirshad had developed a deep understanding of the importance of customer satisfaction, market dynamics, and the need for consistent professional and personal development. With over a decade of experience in the industry, Mirshad sought to bring the same level of expertise and service quality to the Indian market through Simora Controls.
Simora Controls quickly established itself as a trusted name in the building management sector. Headquartered at Valamkottil Towers in Kakkanad, Cochin, the company specializes in a wide range of services including surveillance security solutions, automation, networking, intercom systems, firefighting systems, and solar solutions. What sets Simora Controls apart is its unwavering commitment to delivering high-quality products and unparalleled customer service, which has led to the completion of over 2,000 successful projects in the region. The company also holds authorized partnerships with industry-leading brands such as Hikvision, Vyaapar billing software, and Adtech for theft alarm systems.
Mirshad’s journey to entrepreneurship was shaped by years of experience working in the Middle East, where he learned not only the technical aspects of building management but also the critical role that customer satisfaction plays in the success of a business. During his time in Kochi and Bangalore, he also studied the local market behavior, recognizing both the opportunities and challenges that come with establishing a business in Kerala. His deep understanding of the market allowed him to craft a strategy focused on offering superior customer service, on-time delivery, and proactive issue resolution — values that continue to drive the company’s success today.
The core philosophy behind Simora Controls is simple yet powerful: customer satisfaction is paramount. Mirshad believes that the key to building lasting relationships with clients lies in going the extra mile to address their needs and concerns. In an industry where competitors may prioritize profits over service, Simora Controls stands out by offering affordable products without compromising on quality and ensuring that all client issues are resolved swiftly and effectively. Mirshad and his team are committed to exceeding customer expectations, which has helped the company gain significant trust in a competitive market.
One of the standout features of Simora Controls is its comprehensive security solutions. The company offers state-of-the-art surveillance systems that allow clients to monitor their properties remotely through mobile access. This service has proven invaluable to both commercial and residential customers, providing them with peace of mind and the freedom to travel or leave their properties without fear. In a world where security concerns are growing, Simora Controls has positioned itself as a reliable partner for clients seeking cutting-edge solutions to protect their homes and businesses.
Despite the initial struggles that come with launching a new company, including establishing trust in a competitive market, Simora Controls quickly overcame these challenges. Mirshad credits his team for their dedication and hard work in ensuring customer satisfaction at every level. One of the biggest hurdles the company faced in its early years was convincing customers that, as a new company, they could provide the same level of service and reliability as established competitors. However, through constant communication, follow-ups, and a focus on delivering quality solutions, Simora Controls was able to build a loyal client base.
Mirshad’s leadership is driven by a deep sense of respect for customers, and he instills this in his team. He firmly believes in the principle that “the customer is always right,” and he encourages his staff to treat every customer with the utmost respect, even when dealing with difficult situations. By maintaining a calm and polite demeanor and resolving issues professionally, Mirshad has fostered a company culture that values empathy and customer care. His approach has not only earned the company a loyal client base but also created a positive work environment for his team.
Looking ahead, Mirshad is focused on expanding Simora Controls’ reach. The company is already serving customers across Kerala and Karnataka, and there are plans to extend services to Tamil Nadu in the near future. Additionally, Mirshad is dedicated to staying ahead of industry trends by continually introducing new products and technologies that meet the evolving needs of his clients. He believes that innovation and adaptability will be key drivers of future growth for Simora Controls.
Mirshad’s journey as an entrepreneur has been inspired by his father, who has been his role model since childhood. His father’s hard work and dedication, even in his later years, have taught Mirshad the value of perseverance and staying focused on one’s goals. Mirshad often reflects on his father’s example, and it has helped him navigate the challenges of running a business with determination and humility.
Mirshad’s advice to aspiring entrepreneurs is simple yet profound: “There is no shortcut to success. Every day is a new experience, and it’s important to focus on what you do, constantly improve, and learn from both successes and failures. Keep revisiting your goals and always strive to become a better person, both personally and professionally.”
