Southeast Asia’s leading superapp, Grab, has announced a key leadership reshuffle, appointing Alejandro Osorio as the new Managing Director for Singapore. This move comes as part of Grab’s strategic efforts to strengthen operations in its home market while maintaining leadership continuity in Vietnam, where Osorio previously served as the country head.
Alejandro Osorio Takes Charge in Singapore
Alejandro Osorio, who previously led Grab’s operations in Vietnam, brings years of experience in ride-hailing, mobility, and tech-driven growth strategies. As the new Managing Director of Grab Singapore, Osorio will oversee the company’s multi-vertical operations in the island nation, including ride-hailing, food delivery, financial services, and enterprise offerings.
His appointment signals Grab’s intent to double down on product innovation, operational excellence, and user engagement in its most mature market. Singapore not only serves as Grab’s headquarters but is also a critical testbed for new services and technologies.
“Alejandro has been instrumental in scaling operations in Vietnam, fostering sustainable growth, and leading impactful market strategies. His deep understanding of the Southeast Asian ecosystem and customer-first approach make him a perfect fit to lead our Singapore business into its next phase,” said a Grab spokesperson.
Vietnam Leadership Transition to Ma Tuan Trong
With Osorio’s transition to Singapore, Ma Tuan Trong, currently serving as Commercial Head of Grab Vietnam, will take over as the new country head. Ma brings with him a strong background in operations, commercial strategy, and local market dynamics. Having worked closely with Osorio, Ma is well-positioned to maintain strategic continuity while charting the next phase of Grab’s growth in Vietnam.
Vietnam remains one of Grab’s high-growth markets, with increasing adoption across Grab’s services—particularly GrabBike, GrabFood, and GrabMart. Under Ma’s leadership, the company is expected to further expand its ecosystem of services while continuing to invest in local partnerships and driver welfare programs.
Strategic Implications of the Leadership Shuffle
This leadership transition comes at a time when Grab is navigating a complex regional market landscape, marked by post-pandemic recovery, increased competition, and rising consumer expectations. Appointing experienced leaders to helm strategic markets like Singapore and Vietnam aligns with Grab’s broader vision of building a resilient, scalable, and customer-centric platform.
In Singapore, where competition in food delivery and mobility remains fierce, Osorio is expected to focus on operational efficiency, service innovation, and sustainability initiatives, such as electric vehicle integration and green delivery options.
In Vietnam, Ma Tuan Trong is expected to continue the momentum built by Osorio, driving local innovation and increasing market penetration, especially in under-served provinces.
Looking Ahead
Grab’s leadership changes reflect a maturing organization that is preparing itself for long-term success in Southeast Asia’s evolving digital economy. With Alejandro Osorio now at the helm in Singapore and Ma Tuan Trong leading Vietnam, the company is poised to enhance its presence, performance, and impact across two of its most important markets.
