In the crowded arena of modern business, where competition is fierce and change is constant, most companies sprint to keep up. Few, however, manage to set the pace. Fourtrek Global Pvt. Ltd., headquartered in Ahmedabad, is one such outlier—a company built on the conviction that growth should be both purpose-driven and sustainable.
At the heart of Fourtrek Global’s story is a powerhouse leadership team: Deepak Choudhary (MD & Founder), Pervinder Singh (Chairman & Co-Founder), Damandeep Singh (CEO & Co-Founder), and Amit Poddar (COO & Co-Founder). Together, they bring more than 100 years of combined leadership experience across industries as diverse as healthcare, consumer goods, logistics, and strategic investments. In 2024, they pooled their expertise, invested ₹3 crore in capital, and laid the foundation for what is now a group boasting an impressive ₹135 crore turnover.
A Four-Track Growth Engine
Fourtrek Global is not just another consulting or investment firm—it is a growth ecosystem built on four interconnected verticals:
- Commercial – Crafting go-to-market strategies, brand positioning, and distribution frameworks that get products into the right hands, faster.
- Operations – Redesigning supply chains and internal systems for efficiency, scalability, and reduced friction.
- Services – Offering bespoke consulting and problem-solving support to address industry-specific challenges.
- Strategic Investments & Capital Growth – Backing high-potential ventures with both capital and hands-on strategic guidance.
This integrated approach addresses a critical flaw in the way many businesses operate—fragmentation. “Most companies end up working with different partners for marketing, operations, and funding. The result? Lost opportunities, slower execution, and inconsistent strategies,” explains Deepak Choudhary. “We decided to bring it all under one roof.”
Impact Beyond Profits
Fourtrek Global’s influence is felt on two fronts. In the marketplace, it enables brands to scale responsibly—balancing speed with long-term sustainability. In society, it generates employment, nurtures entrepreneurship, and invests in community-forward initiatives that align with ESG principles.
For the founders, success isn’t defined solely by revenue charts. “We measure our progress by the value we create for people—whether they’re our clients, our partners, or the communities we serve,” says Damandeep Singh.
Navigating Challenges with Resilience
Like any ambitious venture, Fourtrek Global’s journey hasn’t been without hurdles. The leadership speaks candidly about the challenges of aligning diverse functions, securing trust in a competitive market, and balancing short-term needs with long-term vision.
What got them through? Resilience, adaptability, and a people-first mindset. The team emphasizes active listening—whether to client concerns or market signals—and using feedback as a springboard for innovation.
The Road Ahead
Fourtrek Global’s future blueprint is bold:
- Expand into Tier-1 and Tier-2 cities in India and explore international markets.
- Build a strong investment portfolio in high-growth sectors like healthcare, consumer goods, and technology.
- Launch tech-enabled services, integrating AI, automation, and data analytics to help businesses embrace Industry 4.0.
- Embed sustainability deeper into their business model, aligning every initiative with ESG goals.
The vision is clear: to evolve from being a high-impact service provider into a platform that fuels innovation, scale, and meaningful change.
Recognizing Excellence
The company’s approach has already earned them industry recognition, including the Business Excellence Award in Super Speciality & Critical Care Medicines Distribution (2023) and the Outstanding Business Leadership in Multi-Vertical Expansion & Investment Strategy Award (2025).
Advice for the Next Wave of Entrepreneurs
When asked what they’d tell aspiring founders, the Fourtrek leadership is unanimous:
“Believe in your vision, but stay adaptable. Surround yourself with the right team. Treat relationships and trust as your most valuable assets. And remember—growth is a marathon, not a sprint.”
From ideation to execution, from market entry to global scale, Fourtrek Global Pvt. Ltd. is proving that with the right blend of vision, strategy, and heart, it’s possible to grow fast without losing sight of what truly matters.