CP Advisor Digital Pvt Ltd, a company founded in March 2020, has quickly established itself as a significant player in the Indian financial services sector. The company, based in Vadodara, was founded by three visionary leaders: Chetan Pal, Pradip Pal, and Shubham Pal. These three have combined their diverse experiences and unique skill sets to create a company that is revolutionizing the lending landscape in India.
Starting with zero investment and a small office, CP Advisor has grown exponentially. In just four years, the company has achieved a turnover of ₹1000 crore in loan disbursements. This remarkable growth is a testament to the founders’ vision and their relentless pursuit of innovation in financial services.
Chetan Pal, the Founder and CEO, is the driving force behind CP Advisor. At 29 years old, Chetan had already gained substantial experience in the financial services sector, working with various fintech companies and NBFCs. This experience provided him with valuable insights into the challenges faced by DSA partners and customers in accessing financial services. He recognized the need for a solution that would simplify the loan application process and make financial services more accessible to a broader audience. This realization led to the creation of CP Advisor, a digital platform designed to empower DSA partners and streamline the lending process.
Joining Chetan in this venture is his brother, Pradip Pal, who took on the role of Co-Founder and CMO in August 2023. Pradip, also 29 years old, brought with him a deep understanding of market dynamics and a strong focus on customer needs. His expertise in marketing and growth strategies has been instrumental in driving the company’s expansion and enhancing its brand presence in the market.
The youngest co-founder, Shubham Pal, serves as the COO of CP Advisor. At just 24 years old, Shubham brings a fresh perspective and energy to the company’s operations. His leadership has been crucial in ensuring the smooth execution of the company’s vision, optimizing processes, and managing the day-to-day operations of the business.
The inception of CP Advisor was driven by the founders’ desire to address a significant gap in the market. While working in the financial services sector, Chetan observed that DSA partners were often constrained by geographical limitations and had limited options for processing loans. To address this, CP Advisor developed a digital platform that connects DSA partners with multiple NBFCs and banks, offering customers a diverse range of financing options. This innovation has not only empowered DSA partners to expand their operations across India but has also made financial services more accessible and efficient.
CP Advisor’s impact on the market and society has been profound. The company primarily focuses on individuals who aspire to achieve financial independence. By providing accessible financial services and support, CP Advisor empowers people to take control of their financial futures. This empowerment contributes to a more financially independent and empowered society, where individuals can achieve their goals with the help of CP Advisor’s streamlined and efficient loan processes.
What sets CP Advisor apart from its competitors is its unique selling proposition (USP). The company offers a fully digital process, making it the only company in India that provides instant payouts to DSA partners with a 10-day payout cycle. This feature has been a game-changer for DSA partners, providing them with financial stability and motivating them to expand their operations. Additionally, CP Advisor’s strong support system ensures that both partners and customers receive exceptional service, further solidifying the company’s position in the market.
However, the journey to success has not been without challenges. As an entrepreneur, Chetan faced several obstacles, including team building, addressing the needs of DSA partners, and providing services across different regions in India. Building a cohesive team and fostering a positive organizational culture required significant effort and dedication. To overcome these challenges, the founders focused on understanding the problems faced by their employees and partners. They experimented with different approaches and offered substantial incentives and services to motivate and support their team. By fostering a supportive and inclusive culture within the organization, CP Advisor was able to build a strong, dedicated team that is committed to the company’s vision and goals.
The founders’ personal experiences have also played a significant role in shaping the company’s journey. Chetan, for instance, has always been driven by a passion for financial empowerment and innovation. His early experiences in the financial services sector made him acutely aware of the challenges faced by DSA partners and customers, and this awareness fueled his determination to create a solution that would address these challenges. This determination, combined with a strong sense of perseverance and adaptability, has been crucial in overcoming the obstacles that CP Advisor has faced along the way.
In addition to their professional experiences, the founders draw inspiration from figures who have made a significant impact in their respective fields. For Chetan, one such figure is Nitin Gadkari, whose innovative approach to infrastructure development and transformative leadership have been a source of motivation. Chetan admires Gadkari’s dedication to improving the nation’s infrastructure and strives to emulate his visionary leadership in his own endeavors.
Starting a business like CP Advisor required several key essentials. First and foremost was a clear vision and mission to empower individuals and businesses through accessible and efficient financial services. This vision was supported by the founders’ in-depth knowledge of the financial services industry, including an understanding of the needs of DSA partners and customers. The development of a robust digital platform was also crucial, as it allowed the company to streamline loan processing and enable seamless collaboration with various NBFCs and banks. Building a dedicated team of professionals who share the same vision and commitment to excellence was another essential factor in the company’s success. Additionally, financial resources were needed to develop the platform, market the services, and support operations. Establishing a strong network of DSA partners across PAN India was also critical, as it allowed CP Advisor to reach a wide customer base.
As the company continues to grow, the founders have ambitious plans for the future. By March 2025, CP Advisor aims to open over 50 branches across India, further expanding its reach and impact. The company also plans to enter the peer-to-peer (P2P) lending market, which will allow it to offer even more diverse financial services to its customers.
Entrepreneurship has taught the founders of CP Advisor invaluable lessons. They have learned the power of resilience in overcoming challenges and the importance of adapting quickly to changing market conditions. Building a strong, motivated team and maintaining a relentless focus on customer needs have been crucial to their success. Above all, the journey of entrepreneurship has been one of continuous learning and growth, where embracing innovation and striving for improvement are key to success.
For aspiring entrepreneurs, the founders of CP Advisor offer valuable advice: start with a clear vision and unwavering passion for your idea. Embrace challenges as opportunities to learn and grow, and surround yourself with a supportive team who shares your vision and values. Stay adaptable in a rapidly changing market, and always prioritize understanding and exceeding customer expectations. Most importantly, persevere through setbacks and believe in your ability to make a positive impact with determination and innovation.
CP Advisor’s journey has been marked by significant achievements, including being recognized with the India Business Award in 2024. This accolade is a testament to the company’s commitment to excellence and its impact on the financial services industry in India. As CP Advisor continues to grow and evolve, it remains dedicated to its mission of empowering individuals and businesses across India, making financial services more accessible, efficient, and inclusive for all.
