Consumer brand accelerator SuperOrdinary gets $58M Series B at $800M valuation
SuperOrdinary, a global brand accelerator, has raised $58 million in Series B funding at a valuation of $800 million. The round was led by Manzanita, with participation from Puig, Demira Gate, Upper90, and SuperOrdinary founder and CEO Julian Reis.
SuperOrdinary helps brands launch and scale in new markets. The company provides a range of services, including market research, product development, marketing, and sales. SuperOrdinary also has a network of investors and partners who can help brands with funding and distribution.
SuperOrdinary has helped a number of brands to launch and scale successfully, including Farmacy, Olaplex, Sabon, NuFace, and Biossance. The company plans to use the new funding to expand its global reach and to invest in new technologies and services.
The rise of consumer brand accelerators
Consumer brand accelerators are becoming increasingly popular, as they can help brands to launch and scale more quickly and efficiently than they could on their own.
Consumer brand accelerators typically have a deep understanding of the consumer market and the challenges that brands face. They also have a network of investors and partners who can help brands with funding and distribution.
The benefits of working with a consumer brand accelerator
There are a number of benefits to working with a consumer brand accelerator, including:
- Access to expertise and resources: Consumer brand accelerators have a deep understanding of the consumer market and the challenges that brands face. They also have a network of experts who can help brands with a range of tasks, including product development, marketing, and sales.
- Accelerated growth: Consumer brand accelerators can help brands to launch and scale more quickly and efficiently than they could on their own. This is because consumer brand accelerators have the expertise and resources to help brands overcome the challenges of launching and scaling a new business.
- Access to funding and distribution: Consumer brand accelerators often have a network of investors and partners who can help brands with funding and distribution. This can be a major advantage for brands, as it can be difficult to raise capital and secure distribution on their own.
The future of consumer brand accelerators
The consumer brand accelerator market is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of e-commerce and the growing demand for new and innovative consumer products.
Consumer brand accelerators are playing an increasingly important role in the consumer market. They are helping brands to launch and scale more quickly and efficiently, and they are providing brands with the resources and support they need to succeed.
Conclusion
SuperOrdinary is one of the leading consumer brand accelerators in the world. The company has helped a number of brands to launch and scale successfully, and it is well-positioned to continue to grow in the coming years.
The consumer brand accelerator market is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of e-commerce and the growing demand for new and innovative consumer products.
Consumer brand accelerators are playing an increasingly important role in the consumer market. They are helping brands to launch and scale more quickly and efficiently, and they are providing brands with the resources and support they need to succeed.
