In the captivating realm of silk, Deepam Silk Retail Pvt Ltd stands as an embodiment of tradition, quality, and an enduring entrepreneurial spirit, led by the visionary Vijayashekar Ravi. The story unfolds against the backdrop of Mr. Chandrashekar’s initial vision, with the inception of Deepam Silk on December 11, 1972. At the tender age of 20, Vijayashekar entered the family business, marking the commencement of an extraordinary 43-year journey. With an initial investment of Rs. 1 lakh in 1972, Deepam Silk’s turnover now stands at an impressive 50 crores. Vijayashekar’s unwavering commitment is evident in his tireless 12-hour workdays, reflecting a profound passion for engaging with customers and being at the forefront of operations.
Deepam Silk isn’t merely a store; it is a benchmark in the silk industry. Renowned for its exclusive silk sarees, fabrics, and ready-to-wear silk, the brand has set new standards through innovation and service excellence. As market leaders with innovative technology and unmatched service, Deepam Silk has woven itself into the fabric of society, leaving an indelible mark on the industry. The brand’s versatility is evident in its involvement in manufacturing, exporting, wholesaling, and retailing silk products. Its unique selling proposition lies in offering exclusivity, top-notch quality, and reasonable pricing.
Looking towards the future, Deepam Silk envisions expansion with two existing stores and plans for five more in Bangalore within three years, followed by an additional six across Karnataka in eight years. Throughout this journey, Vijayashekar draws inspiration from his elder brother, Mr. Chandrashekar, who is regarded as a guru with far-reaching thoughts. The brand faced significant hurdles, navigating a market dominated by traditional stores with over 50 years of experience. Vijayashekar’s strategic decision to operate longer hours, every day, proved to be a game-changer, establishing Deepam Silk as a unique player in the industry.
The essentials for success, according to Vijayashekar, included securing funds and building relationships with trustworthy suppliers. Identifying a market gap for stores with exclusive collections and exceptional service paved the way for Deepam Silk’s unique position. Vijayashekar’s entrepreneurial flair is characterized by an ever-smiling demeanor, a ‘never say no’ attitude, and an unwavering commitment to customer satisfaction. The success of Deepam Silk lies in the mantra, “If you give the best, the best will come back to you,” encapsulating the brand’s ethos.
For aspiring entrepreneurs, Vijayashekar imparts invaluable advice—success is a gradual process requiring patience, continuous hard work, and unwavering dedication. Deepam Silk Retail’s excellence is underscored by prestigious awards, including the Legendary Retailer Award, Best Innovative Silk Store, and Top Retailer of the Year. In the intricate weave of Deepam Silk’s success story, Vijayashekar Ravi emerges as a maestro, orchestrating a symphony of quality, innovation, and customer-centricity. Deepam Silk isn’t just a brand; it’s an art form, creating timeless threads that resonate across generations.
