When passion meets purpose, transformation takes place. For Seema Bharat Kirtane, founder of Organeey, that transformation was not just professional but deeply personal. What began as a struggle to balance her career in pharmaceuticals with her role as a mother eventually evolved into a mission-driven skincare brand that is now redefining how Indian women view beauty, wellness, and self-care.
Seema’s story is one of grit, resilience, and vision. Armed with a Master’s degree in Pharmacy (Quality Assurance), she built her career working with some of the most respected pharmaceutical companies, including Milan Laboratories, Meghmani LLP, Macleods Pharmaceuticals, and Piramal Pharma. Her work demanded precision, discipline, and an unwavering focus on quality standards — skills that would later become the foundation of her entrepreneurial journey. Yet, despite her growing expertise and professional success, Seema often felt that something was missing. She wanted her work to touch lives more directly, to create something meaningful that women like herself could truly benefit from.
The turning point came in May 2025. At the time, Seema found herself in a challenging situation — she struggled to find childcare support during an important family period. Like many women, she was expected to juggle multiple roles seamlessly: a committed mother, a reliable professional, and an attentive homemaker. The experience was exhausting, but it also became a wake-up call. “It forced me to reflect on what really mattered,” she recalls. “I realized that so many women compromise on their own well-being because they are too busy caring for everyone else.”
It was during this period of introspection that Seema began to notice a recurring theme in her conversations with friends, colleagues, and other women around her. Skincare, though often considered a luxury, was a source of daily frustration for many. Women wanted healthy, glowing skin, but dermatologist visits were expensive, and over-the-counter products were either unaffordable or filled with chemicals they didn’t trust. This observation struck a chord with Seema. She knew she had the knowledge and experience to create a solution — not just another cosmetic brand, but one that combined herbal wisdom with the safety and reliability of modern cosmetic standards.
And so, Organeey was born.
From the very beginning, Organeey was designed to stand apart. Seema envisioned it not as a commercial venture chasing quick profits, but as a purpose-driven brand built on three core values: Purity, Quality, and Empowerment. Every Organeey product is created using natural, herbal ingredients carefully chosen for their skin-loving benefits. These formulations are tested to comply with herbal cosmetic safety standards, ensuring that consumers can trust what they are putting on their skin. Above all, the brand is about empowerment — giving women the confidence to embrace self-care without guilt, without financial burden, and without compromise.
“Organeey isn’t just about skincare; it’s about respect,” Seema explains. “Respect for women’s time, respect for their skin, and respect for their journey. Too often, women are told to put themselves last. I want Organeey to be a reminder that their well-being matters.”
What truly makes Organeey unique is the way it bridges tradition and science. Drawing from India’s deep herbal heritage, the brand uses plant-based formulations free from toxins, parabens, and cruelty. At the same time, Seema’s pharmaceutical background ensures that every product goes through rigorous testing and quality checks. This balance creates products that are both safe and effective — accessible to the everyday woman, yet trustworthy enough to meet modern expectations of quality.
Since its launch, Organeey has begun to carve out its place in the growing Indian skincare market. While global brands compete with glossy advertising campaigns and luxury price tags, Organeey speaks a different language — one of authenticity, empathy, and trust. Its growing customer base is proof that women are ready for this change.
But for Seema, success is measured in more than numbers. Each time a woman shares how Organeey has made her feel more confident, more comfortable in her own skin, Seema feels her mission is being fulfilled. “This is about creating a ripple effect,” she says. “When women feel good about themselves, it impacts their families, their communities, and even their careers. Skincare might seem small, but it has the power to change how women see themselves.”
Looking ahead, Seema’s vision for Organeey is ambitious yet grounded. She hopes to expand the brand’s product range while staying true to its principles of purity, quality, and empowerment. Collaborations with wellness experts, sustainable packaging, and wider accessibility are part of her roadmap. Yet at its heart, Organeey will always remain what it was meant to be: a brand created by a woman, for women, with empathy and science working hand in hand.
The journey of Seema Bharat Kirtane is a powerful reminder that innovation does not always come from technology or investment alone. Sometimes, it begins with personal struggle, reflection, and the determination to turn challenges into opportunities. Organeey is not just a skincare brand; it is the embodiment of Seema’s belief that women deserve better — better products, better care, and better respect for their choices.
Her story proves that when purpose guides passion, transformation is inevitable. And in Seema’s case, that transformation has given birth to a brand that is rewriting the rules of skincare in India.
Website : https://organeey.com/