In the bustling city of Pune, where innovation and tradition coexist, one entrepreneur has been quietly revolutionizing the cleaning chemicals industry. Meet Mr. Sandeep Soni, the dynamic founder and director of Zensys Chemicals, whose journey from a determined MBA graduate to a celebrated business leader is nothing short of inspiring.
The Early Spark of Entrepreneurship
Sandeep’s entrepreneurial spirit was ignited long before his company came into existence. After earning his MBA in 2012, he embarked on his professional career as an Area Sales Manager at a chemical company in Pune. Those two years and three months were more than just a job — they were a classroom for real-world business lessons. His role gave him deep exposure to the cleaning chemicals industry, allowing him to understand the market’s dynamics, customer demands, and the strengths and weaknesses of existing products.
In 2014, driven by a desire to work independently, Sandeep launched his first venture, Syclone Services, as a dealer supplying housekeeping products and chemicals. Over time, he developed a unique niche for himself by conducting training sessions for clients, teaching them the correct and efficient use of cleaning chemicals. This not only enhanced customer satisfaction but also established him as a trusted expert in the field.
The Turning Point
Just when everything seemed on track, the unexpected struck. In March 2020, the COVID-19 pandemic brought businesses across the globe to a grinding halt, and Sandeep’s operations were no exception. Orders stopped, supply chains froze, and uncertainty loomed large. For months, he waited for the situation to improve, but with Pune hit hard by restrictions, his business activity came to a standstill.
This was a deeply challenging time for Sandeep, bringing bouts of depression and negative thoughts. But instead of giving in to despair, he turned to the Bhagavad Gita for guidance. The teachings inspired him to take control of his destiny. One day, a thought struck — Why not manufacture my own cleaning chemicals? The very next day, he ordered raw materials online and began experimenting. The results exceeded expectations. Not only did his products perform better than many existing brands, but the manufacturing cost was also significantly lower. This breakthrough planted the seed for Zensys Chemicals.
The Birth of Zensys Chemicals
In October 2022, Zensys Chemicals officially began operations. Starting with a small setup, the company focused on manufacturing housekeeping, kitchen, and car care chemicals, along with an impressive range of 108 varieties of room fresheners and diffuser oils. The unique selling proposition was clear — multipurpose cleaning chemicals with better performance at more economical rates.
Within a short span, Zensys Chemicals made its mark, expanding distribution to 26 cities across India. Customers were drawn not only to the competitive pricing but also to the company’s practice of offering product demos and staff training. Sandeep personally ensured that clients understood how to use the products effectively, a service that set him apart from competitors.
Making an Impact
Zensys Chemicals’ products have helped businesses and institutions significantly cut costs without compromising on quality. In an industry often dominated by high-priced brands, Sandeep’s mission has been to make top-quality cleaning solutions accessible and affordable. This vision has resonated strongly with customers, earning the company a loyal base and a reputation for reliability.
Recognition and Achievements
The entrepreneurial world soon took notice of Sandeep’s work. In March 2024, Silicon India Magazine ranked Zensys Chemicals among the Top 10 Cleaning Chemicals Manufacturers in India. Later that year, the company was honored with the title of Company of the Year 2024, with Sandeep’s interview featured in the magazine — a proud milestone in his journey.
Principles for Success
Sandeep credits his success to a few simple but powerful business principles:
- Maintain product quality consistently.
- Build a strong supply chain to ensure timely delivery.
- Nurture strong relationships with dealers and customers.
- Offer competitive pricing to stay ahead in the market.
For him, business is not just about profit; it’s about passion. He compares entrepreneurship to being in love — when you truly love something, you think about it constantly, want to be with it, and are willing to give it your all.
Looking Ahead
The future holds exciting plans for Zensys Chemicals. Sandeep aims to introduce his products into the retail segment, expanding from institutional and bulk supply to reaching households directly. This move will allow the brand to cover the domestic market while continuing to serve commercial clients.
An Entrepreneur Who Inspires
When asked about his inspiration, Sandeep fondly mentions Mr. Saurabh Baderia, chairman of The Global Engineering & Management Institute, where Sandeep pursued his MBA. He admires Mr. Baderia’s discipline, time management, and leadership style, qualities that Sandeep strives to emulate in his own journey.
His advice to aspiring entrepreneurs is refreshingly straightforward — focus on what you love, commit to learning everything about your chosen field, and never compromise on quality. As his own story proves, passion coupled with persistence can turn even the most difficult challenges into stepping stones toward success.
From a modest beginning to nationwide recognition, Sandeep Soni’s journey is a powerful reminder that when determination meets innovation, extraordinary success is within reach.
