Boulevard, a leading self-care technology platform, has announced the successful completion of its $80 million Series D funding round. Founded in 2016, the Los Angeles-based company provides scheduling, point-of-sale (POS), and business management software tailored for the self-care industry, including salons, spas, medspas, and wellness centers.
The funding round, led by Point72 Private Investments, comes at a time when the self-care industry is experiencing accelerated digital transformation. Boulevard’s platform is designed to help beauty and wellness professionals streamline operations, enhance client experiences, and grow their businesses through innovative software solutions.
A Customized Platform for the Self-Care Industry
Boulevard stands out in the crowded SaaS (Software as a Service) market by offering a platform built specifically for appointment-based, self-care businesses. Its features include intelligent scheduling, client communication tools, integrated payments, and real-time analytics. These tools help service providers optimize their booking flow, minimize no-shows, and drive customer loyalty—all critical components in the fast-growing wellness economy.
By addressing the unique operational needs of salons and spas, Boulevard has positioned itself as more than just a generic POS or calendar app. Its platform supports both small independent practitioners and multi-location enterprises, enabling seamless coordination and scaling.
Record Growth and Industry Adoption
Since its founding, Boulevard has seen rapid adoption across the U.S., now serving thousands of beauty and wellness businesses. In the past year alone, the company has reported record growth in both revenue and customer base. Boulevard attributes this surge to the increasing demand for digital solutions in personal care services, especially in the post-pandemic era where client experience and business efficiency are top priorities.
The latest funding will be used to accelerate product innovation, expand the team, and scale operations to meet the rising demand from the self-care industry. Boulevard also plans to explore opportunities for international expansion in the coming years.
Industry and Investor Confidence
“Boulevard is revolutionizing how self-care businesses operate,” said Eddie Kang, Partner at Point72 Private Investments. “We believe in their mission to empower beauty and wellness professionals with powerful, easy-to-use software that puts them—and their clients—first.”
Other investors in the Series D round include existing backers such as Index Ventures, Toba Capital, and VMG Partners, demonstrating continued confidence in the company’s long-term vision.
The Future of Self-Care Technology
As the wellness economy continues to grow—estimated to be worth over $5 trillion globally by 2030—technology platforms like Boulevard are becoming essential. The company’s human-first, tech-forward approach enables personal care providers to focus more on their craft and less on administrative tasks.
With fresh capital and growing market momentum, Boulevard is poised to lead the next chapter of innovation in self-care technology.
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