In a country buzzing with innovation and a rapidly digitizing business landscape, IMAST Operations Private Limited has emerged as a shining example of what’s possible when technological insight meets entrepreneurial vision. Headquartered in Indore, Madhya Pradesh, IMAST has carved out a niche in the highly competitive domain of sales and loyalty management solutions, growing from a modest startup to a ₹200 Crore-valued enterprise in less than a decade.
Founded in 2016, IMAST has evolved into one of India’s leading Sales CRM and Loyalty Solutions providers, offering cutting-edge SaaS products and services to over 100 clients across 18+ industries. With a sharp focus on solving critical market problems around fragmented post-sales systems, IMAST’s integrated platform has redefined operational efficiency and customer engagement for businesses of all sizes.
Origins of IMAST – From Concept to Corporation
The genesis of IMAST traces back to the entrepreneurial drive of Akash Joshi, Co-Founder and Director, who brought with him a strong background in technology and marketing communications. With over 15 years of corporate experience in companies like Kirloskar, HNG, and Reliance, Akash observed recurring inefficiencies in how businesses managed their post-sales operations and customer relationship programs.
Too often, companies operated with disjointed tools for sales tracking, distributor management, customer loyalty, and after-sales service—leading to confusion, increased costs, and missed growth opportunities. Recognizing a massive gap in the market, Akash envisioned a unified, customizable platform that could seamlessly integrate all these functions.
With an initial investment of just ₹5 Lakhs and a compact founding team, IMAST Operations Private Limited was born.
What IMAST Does: Core Products and Offerings
At the heart of IMAST’s success is its flagship SaaS product—IMAST 360 Sales CRM. Built with flexibility, scalability, and ease of use in mind, this platform enables companies to manage their entire sales ecosystem under one roof.
Key modules include:
- Sales Force Automation (SFA): Automates field force activities, order tracking, and performance monitoring.
- Distributor Management System (DMS): Real-time visibility into inventory, orders, and distributor activities.
- Loyalty Program Management: Customized, rule-based loyalty programs for customers, influencers, retailers, and distributors.
- Service Management: Streamlined complaint resolution, installation, and AMC workflows.
- Inventory Management: Real-time tracking of stock movement and replenishment needs.
In addition to the platform, IMAST also offers end-to-end loyalty program execution, including reward disbursal (cash, vouchers, gifts), program communication, support, and analytics. This makes it a true one-stop solution for enterprises looking to elevate their customer and partner engagement strategies.
USP and Competitive Edge
IMAST’s rapid rise in the market can be attributed to its strong differentiators:
- Unified Platform: Combines CRM, loyalty, service, and distribution into one coherent ecosystem.
- Speed & Agility: 48-hour turnaround time for custom reports and fast feature rollouts.
- Multilingual Interface: Supports regional languages for deeper market penetration across India.
- Reward Disbursal: Real-time, multi-gateway cash reward disbursement.
- Client Retention: 95%+ retention rate, demonstrating high satisfaction and ROI for clients.
- Execution Ownership: From planning to delivery and support, IMAST owns the entire client journey.
These strengths have helped the company establish long-term partnerships with clients and consistently expand its footprint across sectors such as FMCG, automotive, healthcare, electronics, and more.
Market Impact and Business Value
Today’s market demands speed, personalization, and efficiency—and that’s exactly what IMAST delivers. With over 100 active clients and a team of 300+ professionals, the company’s impact is evident across several dimensions:
1. Operational Streamlining
Businesses that once juggled multiple disconnected platforms now rely on IMAST’s integrated tools to manage their entire sales and loyalty infrastructure. This consolidation reduces costs, improves data accuracy, and empowers decision-makers with holistic insights.
2. Enhanced Partner Engagement
IMAST has empowered brands to run data-driven and automated loyalty programs for channel partners like retailers and influencers. This leads to higher partner satisfaction, better retention, and ultimately, increased sales.
3. Customer Delight
By enhancing after-sales service management and communication, IMAST helps brands provide better customer experiences. Efficient service ticket resolution and automated warranty tracking build trust and brand loyalty.
4. Data-Driven Growth
Through advanced dashboards and real-time analytics, IMAST helps companies uncover sales patterns, forecast demand, and track performance KPIs at all levels. This intelligence is a game-changer for strategic planning and execution.
5. Inclusivity and Localization
With multilingual support, IMAST’s solutions are tailored for India’s diverse linguistic landscape, enabling businesses to connect with users across states without language barriers.
From Start-up to Scale-up
When IMAST was launched in 2016, it entered a landscape dominated by legacy players and foreign SaaS providers. However, within a few years, the company not only caught up but also surpassed several incumbents by staying hyper-focused on solving Indian business problems with Indian innovation.
Milestones in IMAST’s growth story include:
- 2017: Onboarded its first 10 clients in manufacturing and distribution.
- 2018: Scaled operations to 5 states, launched loyalty engine module.
- 2019: Introduced multilingual support and mobile SFA.
- 2020: Digitally enabled 1 lakh+ retailers during the COVID-19 pandemic.
- 2022: Crossed ₹10 Crores in revenue and added marquee clients in the FMCG space.
- 2023: Expanded to 18+ industries, serving over 100 active clients with a team of 300+.
Today, the company reports a turnover of ₹20 Crores, a massive leap from its initial seed capital, and has been valued at ₹200 Crores, thanks to its market leadership and technology-first approach.
Leadership and Culture
While the company has grown in scale, it has maintained the agility and innovation of a startup. Under Akash Joshi’s leadership, IMAST fosters a culture of ownership, collaboration, and client obsession. Employees are encouraged to think like problem-solvers, which is critical in a business that builds tailored solutions.
“IMAST has always been more than a product company. We are an execution-first, client-driven partner,” Akash emphasizes. This mindset has allowed IMAST to deliver complex implementations swiftly while ensuring a high degree of customization and satisfaction.
Resilience Through Adversity
The COVID-19 pandemic was a test for businesses worldwide, but IMAST emerged stronger. As brands struggled to maintain physical connections with their channel partners, IMAST enabled digital loyalty programs, remote sales tracking, and virtual support—ensuring business continuity and engagement.
By rapidly adapting its platform to meet the new normal, IMAST not only retained its clients but also added new ones, proving its relevance and resilience in uncertain times.
Vision for the Future
The future is bright for IMAST Operations. With India’s digital transformation in full swing, the demand for intelligent, integrated platforms like IMAST 360 Sales CRM is set to rise. Looking ahead, the company is focusing on:
- Global Expansion: Targeting Southeast Asia, Middle East, and African markets.
- AI & Predictive Analytics: Integrating machine learning models to forecast sales and customer churn.
- Partner Ecosystem: Building a robust channel and developer ecosystem for integrations and white-labeling.
- Hyper-Personalization: Enhancing user journeys based on individual behaviors and preferences.
- Sustainability & Governance: Strengthening data privacy, compliance, and ESG-driven practices.
Akash Joshi believes in building a globally scalable yet locally adaptable product suite that can compete with the world’s best while staying grounded in Indian values.
Conclusion
IMAST Operations Pvt. Ltd. is more than just a tech company—it is a blueprint for India’s SaaS revolution. From a ₹5 Lakh investment to a ₹200 Crore valuation, the company’s journey reflects the power of vision, execution, and deep market understanding.
By delivering integrated solutions that simplify complex problems, IMAST has become an indispensable partner for businesses looking to grow smarter, faster, and more efficiently. Its rise is a compelling narrative of how a company from Indore is transforming sales and loyalty landscapes across India—and soon, the world.
Website: www.imast.in
Corporate Office: IMAST House, Eastern Ring Road, near Cafe Chapter, behind Hotel Aston, WB 74, Scheme No. 94, Sector EB, Indore, Madhya Pradesh – 452001
