At just 26, Manisha N Jain is already making waves in the fashion industry with her company, Manvar Fashions. This thriving plus-size lingerie brand is revolutionizing how curvy women view themselves and how the industry caters to them. From humble beginnings to achieving significant recognition, Manisha’s journey from entrepreneur to an award-winning business owner is an inspiring tale of passion, perseverance, and empowerment.
The Birth of Manvar Fashions
Manisha’s entrepreneurial journey began at the age of 23 when she founded Manvar Fashions on February 5, 2022. The brand was born out of a simple but powerful idea: to provide stylish, comfortable, and well-fitting lingerie for plus-size women—a demographic often overlooked in mainstream fashion. Manisha, who had always been passionate about empowering women through fashion, recognized a gap in the market and set out to address it.
As a plus-size woman herself, Manisha had long struggled to find lingerie that made her feel confident and celebrated. This personal challenge served as the catalyst for her venture. She realized that lingerie should not only be functional but also serve as a tool for self-love and body positivity. With this vision, she founded Manvar Fashions to create a brand that would offer high-quality, stylish, and supportive lingerie for curvier women.
Vision and Mission: Empowerment Through Fashion
At its core, Manvar Fashions is more than just a lingerie brand; it is a movement toward inclusivity, confidence, and empowerment. The company specializes in a wide range of plus-size lingerie, including gym wear, gym bras, sports bras, daily wear bras, crop tops, and an exclusive collection of 50 to 60 designer bras. These offerings are not just about comfort; they also aim to make every woman feel beautiful and confident in her own skin.
Manvar Fashions addresses a key problem: the lack of stylish, well-fitting lingerie options for plus-size women. Most mainstream lingerie brands cater to standard sizes, leaving curvier women with limited choices. Manisha’s brand fills this gap by providing elegant, trendy lingerie that embraces all body types. This focus on body positivity and inclusivity is what sets Manvar Fashions apart in a crowded market.
The Road to Success
Starting a business is never without challenges, and Manisha faced her fair share in the early days of her entrepreneurial journey. One of the primary struggles was finding the right audience and educating potential customers about the importance of well-fitting lingerie. Many women, particularly in the plus-size community, were accustomed to limited and basic options. Overcoming this hurdle required strategic planning and a strong marketing approach.
To address this, Manisha turned to social media, creating a strong digital presence and using platforms to spread messages of body positivity, self-love, and empowerment. By engaging directly with her customers, she built a community that resonated with her brand’s core values. Through consistent messaging and by showcasing the versatility and beauty of her products, Manisha slowly but surely earned the trust of her target audience.
Key Learnings and Challenges
Manisha’s journey hasn’t been all smooth sailing. There were several moments when she had to push through significant obstacles. Financial planning, customer engagement, and maintaining product quality were just a few of the many challenges she encountered. However, each struggle has contributed to her growth and success.
One pivotal learning was the importance of resilience. In the face of uncertainty and competition, Manisha held steadfast to her vision. Her confidence, persistence, and empathy allowed her to build not just a brand but a movement that stood for something more.
One personal turning point that deeply influenced Manisha’s entrepreneurial path was her own struggle to find well-fitting lingerie. This experience resonated with many of her customers, who shared similar frustrations. Recognizing this gap in the market, she made it her mission to offer lingerie that would make women feel not only comfortable but also empowered and stylish. This emotional connection with her customers has been a cornerstone of Manvar Fashions’ success.
Achievements and Recognition
In a short time, Manvar Fashions has made a significant mark in the fashion industry. Manisha’s hard work and determination have been recognized with prestigious awards. In 2023, her company was honored with the Best Emerging Women’s Wear Supplier in Bangalore award by the Karnataka Trade Chamber of Commerce. The following year, in 2024, Manisha was recognized as an Inspiring Young Emerging Business Woman by Femmetimes Magazine, solidifying her place as a trailblazer in the industry.
These accolades not only highlight her professional achievements but also serve as a testament to the growing need for inclusive fashion and the impact that Manvar Fashions is having on the industry.
Expanding Horizons: Future Plans
Looking ahead, Manisha has big plans for the future of Manvar Fashions. Her primary goal is to expand her product lines, introducing new designs and innovations to meet the diverse needs of her growing customer base. Additionally, she plans to open more branches to provide an enhanced shopping experience and extend her reach to more women across the globe.
One of Manisha’s most ambitious goals is to continue promoting body positivity and self-love on a global scale. As her brand expands, she intends to leverage her platform to create more job opportunities and contribute to economic growth while simultaneously challenging beauty standards and fostering inclusivity.
Advice for Aspiring Entrepreneurs
For anyone looking to start their own business, Manisha has valuable advice to offer. She encourages aspiring entrepreneurs to:
- Believe in your vision and stay passionate: The journey will have ups and downs, but if you’re truly passionate about your idea, you’ll push through any obstacles.
- Identify a real market need: Understanding your customers’ needs is crucial to developing a product that resonates with them.
- Start small, think big: Begin with a solid foundation and scale your business thoughtfully as you grow.
- Be ready to take risks: Entrepreneurship requires bold moves, and sometimes you have to step outside of your comfort zone to see results.
- Learn from failures and keep adapting: Mistakes will happen, but they are opportunities for growth. Learn, adapt, and keep going.
Manisha’s journey is a powerful reminder that when you combine passion, perseverance, and a strong sense of purpose, you can create something truly transformative. Manvar Fashions is not just about selling lingerie; it’s about creating a space where women can feel beautiful, confident, and empowered—regardless of their size. Through her hard work and vision, Manisha is making sure that every woman can find lingerie that fits her body and her spirit.
