Amid the vibrant energy of Mumbai’s Manav Mandir Road, Tangerine Online Reputation Management (ORM) stands as a testament to resilience, innovation, and vision. Founded on March 8, 2015, by Kajal Ramesh Shah, the agency has grown from its modest beginnings to become a leading force in digital marketing, empowering businesses to craft impactful online identities.
Kajal’s entrepreneurial journey began at the age of 39, drawing on over a decade of experience in the corporate world. A skilled communicator and strategist, she brought a passion for storytelling and an in-depth understanding of business processes to her venture. Her professional background spans diverse industries, including hospitality and event management, but it was her tenure at the Salaam Bombay Foundation that truly honed her leadership skills. There, she leveraged her networks to secure funding for significant initiatives, cementing her reputation as a resourceful and results-driven professional. “Transitioning from the corporate sector to development work was motivated by a desire to make a deeper impact. Starting my own business felt like the natural next step,” she explains.
Tangerine ORM sets itself apart by offering more than conventional digital marketing services. It acts as a strategic partner, guiding businesses and individuals through the complexities of the online world. From SEO and social media management to content creation and website design, Tangerine ORM delivers customized strategies to help clients thrive in a competitive digital landscape. “In today’s crowded digital space, businesses struggle to stand out and connect with the right audience. At Tangerine ORM, our data-driven, personalized approach ensures impactful and measurable results,” says Kajal.
From an initial investment of INR 3 lakhs, the agency has grown into a thriving business with an annual turnover of INR 35 lakhs, reflecting its profitability and strong market presence. Tangerine ORM has earned its place as a trusted partner for businesses seeking to enhance their digital presence.
Kajal’s entrepreneurial path, however, has not been without challenges. Like many business owners, she faced financial uncertainties, the pressures of decision-making, and the struggle to balance professional and personal commitments. Yet, her solution-oriented mindset and adaptability have been instrumental in overcoming these obstacles. “Entrepreneurship is as much about personal growth as it is about business. I’ve learned the value of patience and persistence, especially during slower phases,” she shares. Kajal’s meticulous attention to detail and focus on delivering high-quality work ensure that each project aligns seamlessly with her clients’ goals, setting Tangerine ORM apart in a competitive market.
Kajal credits her self-motivation as a driving force but also draws inspiration from visionaries like Steve Jobs and Sir Richard Branson. She also acknowledges the influence of personal mentors like Mohit Gulati and Padmini Sekhsaria, who have shaped her leadership philosophy. Looking to the future, Kajal aims to take Tangerine ORM global, expanding the agency’s reach and working with international brands to amplify its impact. While her 2025 plans remain confidential, her ambition to establish Tangerine ORM as a global leader in digital marketing is clear.
Kajal’s dedication and achievements have been recognized with prestigious accolades, including being named “The Most Inspirational Business Leader to Look Out for in 2024” and her agency being honored as “The Most Trusted Company to Watch Out for in 2024.”
From a small startup to a thriving digital agency, Kajal Ramesh Shah’s story is one of vision, resilience, and relentless passion. Today, Tangerine ORM continues to help businesses succeed while fostering transparency and ethical practices in the digital realm. Reflecting on her journey, Kajal says, “Entrepreneurship is about showing up every day, tackling challenges head-on, and believing in the power of your vision.”
